Corporate Influencer

The power of corporate influencers

Why good employee photos make the difference

Influencers are considered influential people and are often associated with TikTok or Instagram. But the most valuable brand ambassadors are often within the company's own ranks of employees.
Employees are key to the success of any business. They are the ones who carry our brand to the outside world and can influence customers, business partners and potential talent. In today's digital world, corporate influencers play an increasingly important role. But what exactly does a corporate influencer do, why is it worth using and supporting them? And how do you find suitable ones?

Definition Corporate Influencer:

Corporate influencers are employees of a company who have a positive impact on the perception of the brand through their expertise, authenticity and presence in social media or other channels. With corporate influencers, this influence is used in a targeted manner.

Why it pays to use corporate influencers

The power of employee voices

Trust and authenticity are important customer needs. Through personal experience and relationship with the company, employees can communicate in a way that appeals to customers and builds trust. Corporate influencers have the ability to convey messages in a credible way, positively impacting the company's image.

Credibility and reach

Compared to traditional advertising campaigns, corporate influencers have the advantage of credibility. They are perceived as a trustworthy source and their recommendations often carry more weight than classic advertisements. In addition, they can achieve significant reach and thus increase brand awareness. People prefer to follow personalities in business networks rather than companies.

Proximity to the target group

Another advantage of using corporate influencers is their proximity to the target group. Since they are part of the industry or company themselves, they understand the needs and concerns of potential customers. This allows for more targeted communication and greater relevance of messages, which ultimately leads to a stronger bond between brand and customer.

Motivation and employee retention

By appointing employees as internal ambassadors, they feel valued and motivated. They have the opportunity to share their expertise and passion for the company and contribute to the brand's success. This can strengthen employee loyalty and contribute to a positive corporate culture.

How does the company find suitable employees?

When selecting suitable employees for the role of corporate influencer, authenticity and expertise are crucial. Let's look for employees who have a passion for our industry and have in-depth knowledge. They should also have a natural affinity for using social media or other channels to effectively spread their messages.

Identify potential

The company may already have employees who are suitable corporate influencers without knowing it. Identify this potential by gathering internal feedback or using analytics tools to check employees' online activities. It is important to find employees who already have a certain level of influence or the potential to do so in order to maximise their reach.

How can I support corporate influencers?

Employees need to have meaningful profiles on social networks and on the website. This includes a professional profile picture and a suitable header image. In addition, employees need good and up-to-date content from the industry or insights directly from the company.
On business portals like Xing, the first impression counts. A professional and appealing employee photo can make all the difference. It lends credibility to the profile and makes the employee appear competent and trustworthy. Potential customers or business partners are more inclined to get in touch if they get a positive first impression.

Which companies are already successfully using corporate influencers?

Examples and best practices for corporate influencers

IBM has encouraged its employees to share their expertise on social media and act as corporate influencers with its "IBM Voices" programme. This has enabled the company to significantly increase its reach and build trust in the brand.
Another prominent example of corporate influencers is OTTO, the fashion company. The programme motivates employees to present the corporate culture more strongly to the outside world and to provide authentic insights into everyday professional life at work. To improve networking and positioning on social platforms, the programme supports its corporate influencers with various modules and training.

The benefits of corporate influencing

Increases the visibility and credibility of the company
Corporate influencers offer exciting insights at eye level and strengthen customer and brand loyalty
Employees develop increased motivation and identification with the company
The company becomes more tangible for job seekers

Let your employees become shining corporate influencers and contact our business department for an individual offer.